For this jubilee, the 20th edition, we drew inspiration from the primordial forests surrounding Białystok, where the festival’s main venue is located. Jubilees invite reflection and return to one’s sources, and over the years Żubroffka has accumulated its own constellation of memories and associations. We wanted to channel that accumulated energy into something that felt both elemental and distinctly tied to the festival.
The leafless crowns of the trees in December seemed to carry a primal force of their own, something raw and almost ritualistic. That archaic connection to nature became the starting point for the nervous, mysterious atmosphere of this year’s visual identity. At the same time, the roughness of the image comes from an association that was impossible to ignore: black metal, with its darkness, intensity and uncompromising physicality.
By bringing together the primal energy of the forest, the accumulated mythology of Żubroffka and the raw language of black metal, we ended up with this murky ritualistic piece, a kind of visual incantation for the festival’s twentieth edition.























